Problem
Truecore is a boutique fitness studio located in Temple and Georgetown, Texas. At Truecore, clients reach their fitness goals using community support and innovative classes. In 2022, Truecore sought to increase brand awareness and studio memberships. At the time, their website had weaknesses that hindered their ability to make the most of their online presence, such as cluttered layouts, dated templates, and poor usability.
Solution
Truecore's website and visual identity have been refreshed for a more usable and enjoyable experience. The new homepage uses color, patterns, and shapes to guide the user and clearly communicate the message of Truecore.
This project was created while I was a graphic designer at Envision Creative.
